Demand Gen Fibre Network Lead Generation Platform
Demand Gen is a lead capture management tool for fibre networks. The platform comprises a series of lead generation capture applications, a management console and API in between. Map polygon data is generated using the Vetro engineering tool and pulled into the Demand Gen system.
The capture applications make use of Google maps to allow users to register interest for fibre. The management console allows Fibre network operators and marketing users to manage leads within map polygons that have been allocated to them.
Technologies
- Laravel PHP
- MySQL Database
- Google Maps
- Demand Gen API
- Vetro API integration
- Mailgun integration
Lead Capture using Google Maps
The platform contains responsive lead capture tools using Google maps, allowing users to simply enter an address to register their interest for fibre internet.
Multi-role Management Console
The management console has been designed to allow multiple roles to access the console with permissions to various components of the console.
Demand Gen API
The lead capture applications submit registration data via a Demand Gen API, which allows multiple lead capture applications to submit data.
Scheduled Polygon Importer
The system has scheduled processes to import and update new polygon data created in the Vetro Fibre Network engineering tool. This process also allocates existing leads to new polygons.
High Performance Technologies
Best practices for making web pages load as fast as possible are implemented, ensuring a speedy and seamless experience for website users.
Notification System via Email
Fibre networking operators are notified via email about any new map polygons that become active and any changes to existing map polygons.